Lusíadas Saúde announced this Tuesday, 16th, the acquisition of HUG, a Portuguese home services company owned by Ó Capital, and the launch of the HUG Lusíadas Home Care brand.
With the majority of the capital now held by the group, the operation marks Lusíadas’ entry into a new business area — home healthcare — and aims to expand the offer beyond existing hospital units.
The new operational unit brings together three areas: home clinical care, home support service and technical aid (rental or sale of rehabilitation equipment).
The company justifies the integration with the need to respond to increasingly frequent flows of transition from hospital to home (post-hospitalization, post-surgery, pre- and post-partum), the growing demand for programmable clinical care and daily support for people with loss of autonomy.
“The health sector is going through a profound transformation… We now have a differentiating, integrated and innovative offer in Home Care”, says Vasco Antunes Pereira, CEO of Lusíadas Saúde.
Sara do Ó, co-founder and CEO of Ó Capital, highlights that “HUG Lusíadas Home Care was created to ensure that care does not end in the hospital, accompanying people at home throughout different moments of their lives”.
From an economic point of view, the operation generates synergies between shareholders and allows Lusíadas to capitalize on its national network — 16 units and more than 8,000 professionals — to scale home services in an integrated manner.
The offer can boost recurring revenue outside the traditional inpatient model and create complementary demand for technical aid and associated services. For Ó Capital, the sale allows HUG to be inserted into a larger platform that accelerates growth and professionalization.